Facebook Now Lets US Users Pay $7 To Promote Posts To The News Feeds Of More Friends

Facebook is expanding to the U.S. the controversial Promoted Posts feature that lets users pay to get their posts more visibility in the news feed. It will cost $7 per post and Facebook hopes it will be used for garage sales, parties, wedding photos and other important announcements.

Promoted Posts has already been rolled out to 20 other countries and is available to people with fewer than 5,000 total friends and subscribers. Promoted Posts could help surface important announcements and earn Facebook money. However, I worry that Promoted Posts could change the atmosphere of Facebookfrom one where the most beloved content gets seen most to one where the rich can dominate the news feed.

Facebook first began testing the product, then called Highlight, in May in New Zealand. It’s still testing price points for the U.S. so it could go up or down from $7, and cost varies across international markets to sync with what’s appropriate for local economies.

HOW PROMOTED POSTS GET THE WORD OUT

After you publish a post, a Promote button will let you pay to bump up its rank in the news feed — making it appear both higher in the feed, and to a larger portion of your friends. Unpromoted posts are typically only seen by 12-16 percent of your friends.

After you Promote a post, it will be marked “Sponsored,” and you can check to see how many more people saw it because you paid. For example, you’d see “So far your post has had 3.8x as many views because you promoted it.”

IS PAY-TO-PLAY OKAY?

Facebook is becoming a critical one-to-many communication medium for people. Often we’re just sharing fun things that we don’t desperately need eyeballs on, but other times a better news feed position could really help. If I’m trying to sell all my possessions before moving to Thailand, Promoted Posts could be a cost-effective way of making sure more friends know about my garage sale. Raising money for charity or looking for bone marrow donors are some other clearly positive applications.

But as with anything on a sandbox service like Facebook, the success and impact of Promoted Posts will depend on how people use it. A friend with a trust fund could promote every post he publishes just because he has the money. In that way, the feature could distort the news feed’s meritocracy, where posts that get lots of likes and comments are shown to more people.

It could turn into a big money maker, though. Since the $7 is essentially all profit, Facebook could nearly double its revenue per user if it could get each US user to promote just one post a year.

If Facebook isn’t careful, Promoted Posts could offend and marginalize financially-strapped users. If it makes sure to minimize overuse, though, it could give people a powerful way to identify what their most important content is: putting their money where their mouth is.

Me Books Brings Children’s Favorite Books To iPad, Lets You Be The Narrator

Many of the children’s e-book applications for iPad today use a combination of animations, video or even games to make books more “interactive” for their young readers. Me Books, a London-based digital e-book app and retailer launching today in the U.S., has a slightly different take. Instead of animation, the app uses audio to add an additional element to stories. The e-books are narrated, and include artwork that kids can tap to hear characters speak, too. In addition, readers (or their parents) can also record their own voices over the default narration to customize the experience even further.

Me Books is the latest creation to ship from the team at Made in Me, a studio originally founded back in 2009 by former visual effects artists James Huggins and his brother-in-law Mike Outlaw. In the pre-tablet era, the company had produced a series of desktop applications under the “Land of Me” brand, which allowed children to swap out the words in the story to change what happens within the interactive world of “Land of Me.”

That experience was later ported over to iOS, but co-founder Huggins admits that it never really took off. The app reached around 75,000 downloads versus the desktop version’s approximately quarter of a million.

So the company turned its focus in a new direction, and began to work on Me Books. But instead of thinking up new ways to change the content within the e-books themselves, Huggins and team focused on changing the overall experience, especially the audio, which he says is an under-utilized area.

“It’s a very deliberate stance against taking – not new forms of storytelling, but taking physical books that we know – to the digital space in a way that respects the experience of reading a book,” Huggins explains.

The free app has been available in the U.K. since October where it’s been averaging 1,000 downloads per day and has now reached over 110,000 as of April. Today, it’s available worldwide, including here in the U.S.

Me Books ships with one title for free, then other books can be purchased for $2.99 (USD) within the app. Unlike some book apps where a large number of titles come from the public domain, Me Books’ titles come from publishers like Penguin, Harper Collins, Scholastic, Macmillan, Hachette, Puffin, Bloomsbury, and others.

“[The selection] is heavily curated, really diverse, but it’s never going to be exhaustive or comprehensive. It’s going to be numbering in the hundreds of books, rather than the thousands, but it will be a really good cross-section of books for children,” Huggins says. The app will include both classics and modern titles, as well as TV tie-ins.

Today, U.K. users have around 130 titles to choose from, while U.S. readers have 80 to 90 at launch.

However, the title selection and narration is still “very British” right now, says Huggins. And while that might work for something like “Peter Rabbit,” U.S. users who prefer a more American feel may want to wait for the forthcoming U.S.-based publishers and brands which will arrive in the app over the next couple of months, he suggests. (Or they can swap out the default narration for their own).

The company splits the revenue it earns with publishers 50/50 (after Apple’s take), and the app itself is free.

Based in London, the ten-person team had raised angel funding for “Land of Me” years ago, and raised from the same angels another small amount to get “Me Books” off the ground, but is preparing to raise a larger round in the near future.

U.S. users can now download the new app from here.