Showing posts with label Fall. Show all posts
Showing posts with label Fall. Show all posts

Thursday, 27 June 2013

Bookseller Barnes & Noble rethinks its tablet strategy as Nook sales fall


Barnes & Noble executives confirmed during the company’s fiscal year-ending earnings conference call that Nook sales are on the decline. To turn this segment around, the bookseller is ready to rethink its strategy for the eReader device.
Executives confirmed that sales of the tablet declined 34% in the fourth quarter, recording a $475 million EBITDA loss for fiscal year 2013. This figure was much higher than previous expected and is being interpreted as a sign that Barnes & Noble needs to change its tablet strategy.
Rather than go it alone, Barnes & Noble said it may partner with another hardware manufacturer to help make future tablet devices. The device would likely carry the brand name of the manufacturer as well as Barnes & Noble. This hardware partner was not identified during the company’s earning conference call, but Barnes & Noble CEO William Lynch did say that additional information would be released in the next few months.

Wednesday, 26 June 2013

Bookseller Barnes & Noble rethinks its tablet strategy as Nook sales fall

Barnes & Noble unveils new 7-Inch Nook HD and 9-Inch Nook HD+
Barnes & Noble executives confirmed during the company’s fiscal year-ending earnings conference call that Nook sales are on the decline. To turn this segment around, the bookseller is ready to rethink its strategy for the eReader device.
Executives confirmed that sales of the tablet declined 34% in the fourth quarter, recording a $475 million EBITDA loss for fiscal year 2013. This figure was much higher than previous expected and is being interpreted as a sign that Barnes & Noble needs to change its tablet strategy.
Rather than go it alone, Barnes & Noble said it may partner with another hardware manufacturer to help make future tablet devices. The device would likely carry the brand name of the manufacturer as well as Barnes & Noble. This hardware partner was not identified during the company’s earning conference call, but Barnes & Noble CEO William Lynch did say that additional information would be released in the next few months.

Monday, 24 June 2013

YouTube Says It Will Bring Advertisers Into Its Partner Program, Starting This Fall

youtube logoYouTube just announced (as part of this week’s Cannes Lions advertising event) that it’s expanding its partner program to include advertisers.
The program already provides the top YouTube content creators with access to resources for improving their production skills and distribution (and as a result improve their monetization).
YouTube says the advertising program will be structured identically to the existing partner program — just, y’know, for advertisers. The program will start in September with a week-long workshop in Los Angeles. Each advertiser will be assigned a partner manager to help them develop their content strategy.
“By inviting advertisers into our partner program, we hope to give them access to resources and expertise that will help them develop even more compelling and authentic content on YouTube,” said Lucas Watson, YouTube’s vice president of video online global sales, in the announcement press release.
With this program, YouTube-owner Google seems to be encouraging businesses to create advertising that’s designed specifically for the video site, rather than just repackaging existing TV ads and video content. Those kinds of custom campaigns could potentially be more lucrative for YouTube and its content partners. The company also says it will “facilitate the development of strategic alliances with some of YouTube’s top creators” so that advertising and content can be integrated in new ways.
The initial advertising partners are American Express, General Electric, Johnson & Johnson and PepsiCo, along with their ad agencies. This is currently just a pilot program, but YouTube plans to expand it to include 100 advertisers by the end of 2014.

HTC One with Windows Phone launching this fall?

HTC One with Windows Phone launching this fall?
It looks like HTC is working on an HTC One variant that would run Windows Phone 8 rather than Android. The information comes from Neowin, which claims that such a device could be launched at some point in the fall, featuring a 4- to 5-inch screen, “a mostly metal body,” and Windows Phone 8 GDR3. An Ultrapixel camera may also be included, but that’s still not confirmed.
The HTC One is the second best-selling high-end Android smartphone (after Samsung Galaxy S4) and it makes perfect sense for the Taiwanese company to rely on the popularity of its existing product to expand to other markets.
At present, HTC sells two Windows Phone devices, 8S and 8X, which sit in the shadow of Nokia’s Lumia range. The HTC One running Microsoft’s mobile platform could help shift the tide in HTC’s favor while at the same time helping the Redmond giant expand its market share…

Wednesday, 19 June 2013

HPV Vaccine Is Credited in Fall of Teenagers’ Infection Rate


Enlarge This Image The prevalence of dangerous strains of the human papillomavirus — the most common sexually transmitted infection in the United States and a principal cause of cervical cancer — has dropped by half among teenage girls in recent years, a striking measure of success for a vaccine against the virus that was introduced only in 2006, federal health officials said on Wednesday.


The sharp decline in the infection rate comes at a time of deepening worry among doctors and public health officials about the limited use of the HPV vaccine in the United States. Health departments across the country are scrambling for ways to increase vaccination rates, while nonprofit groups are using postcard reminders and social media campaigns and pediatricians are being encouraged to convince families of the vaccine’s benefits.
There are some signs that resistance to the vaccine may be growing. A study published in the journal Pediatrics in March found that 44 percent of parents in 2010 said they did not intend to vaccinate their daughters, up from 40 percent in 2008. Because it prevents a sexually transmitted infection, the vaccine comes with a stigma. Some parents worry it promotes promiscuity. And it has been controversial. During the Republican primary in 2011, Representative Michele Bachmann, Republican of Minnesota, said the vaccine could have “dangerous side effects,” a concern that health officials say is unfounded.
The magnitude of the decline in HPV infections surprised public health experts because only about a third of teenage girls in the United States have been vaccinated with the full course of three doses. By comparison, vaccination rates in countries like Denmark and Britain are above 80 percent. Even Rwanda, in East Africa, has reached 80 percent.
Yet even with relatively low vaccination rates in the United States, infection with the viral strains that cause cancer dropped to 3.6 percent among girls ages 14 to 19 in 2010, from 7.2 percent in 2006, the officials said.
“These are striking results,” said Dr. Thomas R. Frieden, director of the Centers for Disease Control and Prevention. “They should be a wake-up call that we need to increase vaccination rates. The bottom line is this: It is possible to protect the next generation from cancer, and we need to do it.”
The findings, published online Wednesday in The Journal of Infectious Diseases, covered the years 2003 to 2010 and were based on a national survey that is conducted every two years and is considered the gold standard on health indicators. Government health workers interviewed more than 8,000 girls and women ages 14 to 59 and collected vaginal swabs that were evaluated by the C.D.C.
The infection rate for girls fell even further when the two strains of the virus that cause genital warts were included, with a 56 percent drop over the period of the study. The rate was flat in the years before the vaccine was introduced, giving researchers even more assurance that the vaccine was driving the decline. Health officials began monitoring HPV prevalence in boys only this year. The first data will be available in 2015.
There are about 12,000 cases of cervical cancer and 4,000 deaths a year in the United States. At current vaccination rates, the vaccine would prevent 45,000 cases of cervical cancer and 14,000 deaths among girls now age 13 and younger over the course of their lifetimes, according to C.D.C. estimates. Increasing the rate to 80 percent could prevent an additional 53,000 cancers and nearly 17,000 deaths.
Federal officials on Wednesday sought to dispel fears about the vaccine, and emphasized its role in preventing cervical cancer.
“This is an anticancer vaccine,” Dr. Frieden said.
About 79 million Americans, most in their late teens and early 20s, are infected with HPV, or about a quarter of the American population. Each year, about 14 million people become infected. The virus causes about 19,000 cancers in women every year, and 8,000 in men, according to the C.D.C. Cervical cancer is the most common among women; among men, throat cancer is most common.
Health officials offered several possible explanations for why the drop was so sharp even though most girls in the United States are still not fully vaccinated.
One possible reason is a phenomenon known as herd immunity, in which people who are vaccinated reduce the overall prevalence of the virus in society, decreasing the chances that unvaccinated people would be exposed to someone who is infected. Another is the unexpected effectiveness of a partial dosage of the HPV vaccine, said Dr. Lauri E. Markowitz, a medical epidemiologist at the C.D.C. and the lead author of the study. About half of teenage girls in the United States have received at least one dose of the vaccine.