Privacy is the buzzword these days, but sometimes our information is valuable to others even if it is anonymous. Carriers such as Verizon and Internet companies such as Facebook and Google sell anonymous customer information to other businesses, so why not AT&T? AT&T recently updated their privacy policy which now states that they could start selling anonymous customer information in the form of WiFi locations, U-verse usage, website browsing, mobile application usage, and “other information”. AT&T did provide some examples. Hit the break to see them.
- “Reports for retail businesses that show the number of wireless devices in or near their store locations by time of day and day of the week, together with demographic characteristics of the users (such as age and gender) in those groups.
- “Reports that combine anonymous U-verse TV viewing behaviors with other aggregate information we may have about our subscribers to create reports that would help a TV network better understand the audiences that are viewing their programs, those that are not, how frequently they watch, when they watch, and other similar information; and
- “Reports for device manufacturers that combine information such as device type, make and model with demographic and regional location information to reflect the popularity of particular device types with various customer segments.”
Again, let me repeat, this information is anonymous and customers will have the ability to opt out of the program.
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