Microsoft has slowly been catching up on filling the Windows Phone store with big-name apps, and according to Bloomberg Business week, that may be thanks to some financial encouragement. Microsoft is reportedly paying some companies $100,000 or more to build apps for its mobile OS. Though no specific apps are named, Microsoft has landed a number of favorites in just the last few months, including Pandora, Temple Run, and Jetpack Joyride. Of course, Temple Run's arrival came five months after Temple Run 2hit iOS.
Presumably, Microsoft's payment offer would be focused toward specific, high-profile developers only. The company is still running a separate program that offers each and every developer $100 per app submitted to the Windows Phone and Windows 8 stores. And while those efforts are beginning to pay off, Windows Phone's limited app offerings have continued to hamper it even as devices get better and better.
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